Building growth exponentially.
How to scale a start-up in a competitive market & outperform your competitors.
As a new business producing bespoke timber garaging and equestrian buildings, Olson was starting on the back foot in a competitive sector.
Squaring up to some well-established, big players, they had the craftsmen but they didn't have the skillset internally to level the playing field.
Having invested heavily in manufacturing equipment, they needed leads and enquiries to start driving revenue.
Rank, Engage & Convert.
Olson already had a website but it didn’t rank and wasn’t structured or constructed with thought to SEO or user experience. So we rebuilt their website, using extensive keyword research to target the appropriate keywords and phrases and a mapped user journey to route users through the website.
We created an interactive form disguised as an online building designer or quote builder which served as a honeytrap, enticing website visitors to specify their building type, size, options and features and in so doing, we trapped their data as a lead.
A carefully coordinated marketing strategy including content marketing, paid social and display advertising and Adword campaigns was put into play to drive traffic.
More recently, we created the first-of-its-kind 3D timber building designer, allowing users to create their own bespoke building online, save and download their design, and submit it for a quote. This functionality also includes the ability to render the building in augmented reality, visualising the garage on your driveway or stables alongside your paddocks.
Stellar growth to fund buy-out of competitors.
In just a few years, Olson not only started beating the big boys at their own game, they were able to buy-out several of the competitors and are now one of the largest timber building companies producing equestrian and garaging buildings in the UK.
From two or three website visitors a day, the website now attracts several hundred users a day. Average session duration is upwards of 2 minutes with the website generating an average of nearly 10 quality leads a day.
This traffic is equally divided between organic and paid visitors. Our SEO strategy promoted breadth, so as well as ranking top for all the primary target keywords and parent topics, the website also ranks for hundreds of broader search terms and phrases.
The figures speak for themselves:
2022
- 49% growth in website traffic YOY
- 3257 website leads - up 74% YOY
2021
- 12% growth in website traffic YOY
- 1876 website leads - up 48% YOY
2020
- 196% growth in website traffic YOY
- 998 website leads - up 19% YOY
2019
- 97% growth in website traffic YOY
- 337 website leads - up 102% YOY
Increase in leads in 3yrs
Increase in organic traffic in 12mths
Increase in website conversion rates
